Airlines

TAP extends Executive Class partnership with iconic Portuguese cosmetics brand

TAP has extended its partnership with iconic Portuguese cosmetics brand Benamôr, to continue offering customers top-quality amenity products across its long-haul network.

The carrier will offer a new-look Benamôr travel kit to Executive Class customers, thanks to a partnership with the historic Portuguese beauty brand, which has been creating botanical cosmetic recipes since 1925.

This partnership reinforces the Portuguese spirit which both companies are proud to promote around the world.

The new amenity kit offers TAP premium customers Benamôr’s quality hand creams, and also include earplugs, toothbrush and toothpaste, socks and an eye mask.

Sustainability is a priority for both companies, so the materials used are rPET*, produced from recycled plastic bottles and other PET waste. rPET is just as good as virgin polyester, but requires fewer resources to produce and saves up to 60% of energy and more than 30% of CO2 emissions.

The kits come in four different themes and colors:

  • Laranjinha: The bitter orange was brought to Europe by the Portuguese during the Age of Discovery. Even today, in many parts of the world, the word “Orange” is synonymous with “Portugal”.
  • Nata: one of the most popular and traditional Portuguese sweets. They are part of the country’s culture and one of the great gastronomic pleasures that Portugal offers the world.
  • Gordíssimo: Made from the Shea tree, which is found in the African savannahs, a reference to the Age of Discovery.
  • Alecrim: Rosemary is one of the most popular aromatic herbs in Portugal for its culinary, medicinal and cosmetic properties. This fragrant plant is believed to bring good luck and ward off evil spirits.

Benamôr prides themselves in transparency, communicating each product’s complete ingredient list, which are 99% natural. Their products are ethically hand-made, dermatologically tested, and cruelty-free.

The beautiful amenity kits not only provide TAP’s customers with high-quality Portuguese beauty products, but also fulfills the airline’s role of promoting the best Portuguese brands and products internationally.

The brand has created some of Portugal’s most famous cosmetic recipes, including the Creme de Rosto, which contains rose extract to perfect the skin and give it an immediate radiant look, and the Alantoíne hand cream.

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