TAP Air Portugal has named an aircraft from its regional fleet after the historic city of ‘Guimarães’, the birthplace of Portuguese identity.
The city of Guimarães, considered the Cradle City of Portugal, is currently one of the major tourist centres in the north of the country, and was distinguished as a Unesco World Heritage Site in 2001.
To mark the naming of “Guimarães”, Portugália’s Embraer 190 (registration number CS-TPZ), a symbolic ceremony was held at the city’s Town Hall, hosted by Mayor, Domingos Bragança, to whom the Managing Director of Portugália, Mário Lobato de Faria gifted a replica model of the aircraft.
This creative initiative from TAP follows on from the ‘Embrace Portugal’ project, introduced in 2017 to celebrate the airline’s anniversary.
TAP is thus extending Portugália’s fleet originally named after the 18 districts and the two autonomous regions of Portugal to new regions, reinforcing TAP’s priority to leverage the country and its culture.
In each naming ceremony, TAP has aimed to promote each region and their intrinsic cultures, gastronomy and heritage, as well as strengthening the relationship and position of Portugal and its people with the world.
image credit: TAP Air Portugal
