Group becomes a member of the Global Sustainable Tourism Council

posted on 17th October 2022 by Eddie Saunders Group becomes a member of the Global Sustainable Tourism Council Group has officially joined the Global Sustainable Tourism Council’s (GSTC) global network as a member. Group is a leading global travel service provider comprising of, Ctrip, Skyscanner, and Qunar. Across its platforms, Group helps travellers around the world make informed and cost-effective bookings for travel products and services. Group’s mission to ‘pursue the perfect trip for a better world’ focuses the Group’s efforts on improving the communities and lives of the people they serve, and drives their commitment to being a more responsible industry leader.

To fulfill this mission, earlier this year Group announced its green tourism goals, covering three key areas: to launch over 10,000 low-carbon travel products; to promote sustainable travel and engage 100 million travellers in low-carbon practices; and aim to further reduce carbon emissions across its own operations.

Jane Sun, Chief Executive Officer of Group said “At Group, we believe we can only solve big issues by working with our peers from across the industry.

“This is why we are very excited to become a member of the GSTC, joining their global community to collaborate on sustainable travel initiatives that contribute towards a more sustainable future.”

Randy Durband, Chief Executive Officer of GSTC said “We at GSTC are delighted to welcome Group and all its powerful brands as a member of our growing community of members.

“Their power in the marketplace can deliver much in the way of more sustainable forms of tourism being made available to more travelers throughout the world, and we look forward to partnering in those efforts,”

In order to delve into consumer sentiment on sustainable travel and share findings with the industry, Group conducted a survey that gathered responses from over 7,700 travellers from 11 markets. Group’s Sustainable Travel Consumer Report 2022 revealed that almost eight in 10 (78.7%) travellers recognise the importance of sustainable travel.

The Report also found that the COVID-19 pandemic has been a major driver behind increased consumer awareness of their travels’ impact on the planet, with 67.7% of travellers now open to paying more for sustainable options.

To meet increased demand for sustainable travel options, the Group’s consumer brand launched its CHOOOSE carbon offsetting option for travellers to offset their flights’ Co2 emissions.

This program allows customers to address their flight emissions by supporting a portfolio of trusted high-impact climate projects in line with the UN Sustainable Development Goals.