Turkish Airlines launches ‘Tomorrow On-Board’ sustainability brand

Turkish Airlines launches sustainability brand ‘Tomorrow On-Board’

Turkish Airlines has launched its sustainability brand ‘Tomorrow On-Board’ to coincide with World Environment Day, with a special event at the carrier’s hub, Istanbul Airport.

In line with “Tomorrow On-Board,” the event presented a display of sustainable in-flight products and services, along with the exhibition of items made from repurposed aircraft parts.

The Turkish national flag carrier’s sustainability brand, ‘Tomorrow On-Board’ conveys the scope of its future goals and aims to present its comprehensive vision to passengers and investors as part of the corporate culture.

Tomorrow On-Board was created with several key objectives: enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring passengers have the opportunity to take part in sustainability initiatives.

Levent Konukcu, Turkish Airlines Chief Investment & Strategy Officer,said: “Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations.

“Through this platform, we emphasise our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders.”