Finnair is turning 100 in November 2023 and to mark the centenary, the beloved Moomin characters are featured on the livery of two widebody A350 aircraft for the whole year.
Leading characters Moomintroll and Snorkmaiden feature in the special 100 anniversary livery.
The Moomin aircraft – with registration numbers OH-LWP and OH-LWO – will fly to various destinations in Finnair’s worldwide network, such as London, Dallas, Tokyo and Bangkok.
Topi Manner, Finnair CEO, said: “Finnair’s mission is to enrich life by bridging the world. This is also the theme of our centenary.
“Moomins represent friendship, community and going on adventures together, so they are a great fit for our values.
“Customers will be able to see the centenary in many ways throughout 2023, as we remember our heritage and look forward to the next 100 years.”
Roleff Kråkström, Moomin Characters Ltd Managing Director, said: “Finnair is one of Moomin’s major licensees and we’ve been working together since the 1990s.
“We’re very happy to see this collaboration extended with the new Moomin livery on Finnair aircraft.
“Moomin is a character-brand grounded in the universal and timeless values of tolerance, acceptance and friendship upon which Nordic societies are built.
“These are the values that come to life in the Moomin embrace depicted in the Finnair 100 livery.”
Last time the Moomins were seen on a Finnair aircraft livery was in the mid-1990s.
The new centenary livery was created and applied by the Hong Kong Aircraft Engineering Company, which is one of the world’s leading independent aircraft engineering and maintenance groups.
In addition to the Moomin livery, Finnair Technical Operations in Helsinki have painted the centenary slogan: “Bringing us together since 1923” on three other aircraft. The registration numbers of these Airbuses are OH-LWR (A350), OH-LXM (A320) and OH-LXK (A320).
Finnair invites all Moomin and aviation fans to share photos and videos of the special anniversary Moomin livery on Instagram with the hashtag #finnairmoomin and will reward one lucky customer with two Business Class flights to either Tokyo or Helsinki.