United Airlines today announced the United Relax Row: a set of United Economy seats that can transform into a couch, creating a more comfortable option for customers travelling in the United Economy cabin on long-haul flights.
United is the first North American airline to offer this kind of seating option and holds North American exclusivity on the design.
This new, dedicated row of three seats is outfitted with individually adjustable leg rests that fold up at a 90-degree angle to create more room to sleep, stretch out or watch a movie.
The United Relax Row is ideal for families travelling with small children, solo travellers and couples who want the value of United Economy but with a little extra comfort.
Customers travelling in United Relax Row will receive additional amenities for their flight, including a custom-fitted mattress pad, a specially sized plush blanket, two additional pillows, as well as a plush toy and Children’s Travel Kit for families.
The United Relax Row is expected to launch in 2027, and the airline plans to offer it on more than 200 Boeing 787 and 777 widebody aircraft by 2030.
The seats will be located between United Economy and United Premium Plus, and United will offer up to 12 United Relax Row sections on each plane.
Andrew Nocella, United’s Executive Vice President and Chief Commercial Officer, said: “As a leading premium airline, we’re committed to delivering new, industry-leading experiences for all of our customers – and the United Relax Row is the perfect example of that.
“Customers travelling in United Economy on long-haul flights deserve an option for more space and comfort, and this is one way we can deliver that for them.
“United is the only North American airline offering a product like the United Relax Row and is one of the many reasons why we’re continuing to win brand loyal customers.”
