United Airlines names Michelle Freyre to board of directors

Michelle Freyre joins United Airlines Board of Directors

United Airlines Holdings, Inc. (UAL) has announced today that Michelle Freyre is joining its Board of Directors.

Freyre currently serves as President, Global Brands, Clinique and Origins, at The Estée Lauder Companies, where she is responsible for guiding the brands’ overall strategic vision and driving global growth.

Scott Kirby United CEO said: “Michelle’s extensive experience in business and product strategy will make her an excellent addition to our already strong Board of Directors.

“In each of her previous roles, Michelle has deftly balanced modernizing and celebrating the historic brands she has overseen.”

Ted Philip, Chairman of the Board of Directors said: “We are excited to welcome Michelle to the Board of Directors and look forward to the valuable insight and experience she will bring to United.

“For the last two decades, Michelle has guided some of the most prominent brands in corporate America and her sophisticated understanding of large brands to serve the needs of customers is valuable experience that will benefit United and our Board of Directors.”

Michelle Freyre said: “I am honored to join the Board of Directors at United Airlines and contribute my brand-building experience, global perspectives and passion for serving discerning consumers to such an iconic, transformative and prominent brand.

“As someone who is focused on a consumer-centric approach, I admire the elevated experience United Airlines offers to its consumers around the world.

“Furthermore, I am humbled to have this opportunity to represent my Latina community.”

Freyre spent 20 years at Johnson & Johnson (“J&J”) in various roles across marketing and sales, including as President, U.S. Beauty, J&J Consumer Health Products division.

Prior to her service with J&J, Michelle held Brand Marketing positions with other companies including Pepsi-Cola Company. She grew up in Puerto Rico and holds a B.A. from Yale University and an MBA from Harvard Business School.

Michelle will join along with Rosalind Brewer, who was added to the Board earlier this year. After successful tenures, Directors James Kennedy and Carolyn Corvi will not stand for reelection this year.

Scott Kirby United CEO said: “I would like to express my gratitude to Jim and Carolyn for their service on United’s Board of Directors and for their tireless work to help grow United into the best airline in aviation history”.