Virgin Atlantic appoints Michelle Chu to key role

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Virgin Atlantic has appointed Michelle Chu as commercial manager for Hong Kong and Southern China.

Based in Hong Kong, she will lead the sales team to oversee business in Hong Kong and Southern China, as well as offline markets including Singapore and Taiwan.

Chu has over 15 years of experience in the aviation industry in both Hong Kong and Great Britain. She started her career in British Airways as a graduate trainee. Before joining Virgin Atlantic, she has worked in various commercial teams in Cathay Pacific including cargo sales, inflight product development and cargo alliance.

“I’m thrilled to join Virgin Atlantic, a team committed to be the travel company most loved by worldwide travellers, one that’s always ready to engage with its customers. There is great potential for developing new opportunities with our business partners across the region, and I can’t wait to get started.” Chu said.

Virgin Atlantic head of Asia Pacific, Estelle Randle said: “We’re happy to welcome Michelle as part of the Virgin family. With her extensive experience in the industry, she is a vital part of our business in Hong Kong and Southern China region.

“2019 is an exciting year for us – it is not only the 25th anniversary of Hong Kong route, but also the 35th birthday of Virgin Atlantic. I am glad to have Michelle here celebrating with our customers and business partners.”

Virgin Atlantic operates the Boeing 787 Dreamliners on the daily direct Hong Kong – London route to deliver the best on board experience. Passengers throughout the aircraft will benefit from the latest inflight entertainment, dynamic mood lighting and even electronically dimmable windows, which help reduce the effects of jet lag.