Virgin Atlantic is looking to challenge British Airways parent company’s IAG’s dominance at London Heathrow Airport when the airport opens its third runway.
The carrier has unveiled significant increase in its long-haul route network and the launch of a new comprehensive network of domestic and European routes when Heathrow expands.
The new route maps it said illustrate how the airline’s flying programme could grow to deliver a step change in choice for customers, but “only if the Government reforms the way new Heathrow slots are allocated” to enable the creation of a second flag carrier at the airport.
The plans represent a fourfold increase on Virgin Atlantic’s current international network and includes exciting unserved destinations such as Kolkata (India), Jakarta (Indonesia) and Panama City (Panama), where currently passengers cannot travel non-stop.
In total, Virgin Atlantic plans to serve 103 domestic, European and long-haul destinations, up from 19 long-haul destinations in 2020.
Of the 84 new destinations planned 12 are domestic, including Belfast, Aberdeen, Exeter, Glasgow, Guernsey, Liverpool, Jersey, Newquay, Newcastle, Inverness, Edinburgh, and Manchester
37 are European, including Barcelona, Dublin and Madrid and 35 are global, including Buenos Aires, Jakarta and Kunming
The Government’s Aviation Strategy Green Paper has set a primary objective for the allocation of additional Heathrow capacity to facilitate effective competition between airlines, benefitting consumers through more choice and lower fares.
It has also set secondary objectives to improve domestic connectivity and to improve connectivity to international destinations that are currently underserved or unserved.
Virgin Atlantic said its route network plans enable the government to meet all three objectives by bringing new competition across multiple domestic, European and global routes, as well as opening up brand new destinations. Without a second flag carrier connecting passengers between its domestic, short and long haul services, these important objectives cannot be met.
The rules governing the allocation of new slots are currently being reviewed by the government. Virgin Atlantic warns the new take-off and landing slots must be allocated in a way that enables the development of a second flag carrier with the necessary scale to compete effectively with IAG.
Ministers are being urged to grasp this once in a generation opportunity to shake up the Heathrow market so that British passengers and business can benefit from two flag carriers competing hard for their custom.
IAG currently dominates Heathrow Airport, controlling more than half of the total capacity. A new report published last week found one in four passengers flying from the airport – 18.5million people – have no choice but to fly with that airline group. The report also concluded that these passengers may be paying up to 10 per cent more in air fares as a consequence.
As things currently stand, IAG holds more than 55 per cent of all the take-off and landing slots at Heathrow, with no other airline holding more than five per cent of the remaining slots. IAG and its joint venture partners operate 77 monopoly routes, which forces customers to fly on their planes as no rival direct services exist. Virgin Atlantic intends to compete on 25 routes where there is an IAG monopoly.
IAG and joint venture partner monopoly routes from London Heathrow on which Virgin Atlantic intends to compete if slot reform is achieved:
|Accra, Ghana||Austin, USA||Barcelona, Spain|
|Basel, Switzerland||Belfast City, Britain||Budapest, Hungary|
|Buenos Aires, Argentina||Cape Town, South Africa||Cork, Ireland|
|Dublin, Ireland||Glasgow, Britain||Gothenburg, Sweden|
|Helsinki, Finland||Inverness, Britain||Luxembourg, Luxembourg|
|Lyon, France||Madrid, Spain||Manchester, Britain|
|Newcastle, Britain||Nice, France||Osaka, Japan|
|Prague, Czech Republic||Raleigh Durham, United States||San Diego, United States|
Virgin Atlantic’ said its plans address the urgent need for strong, effective competition at the UK’s only hub airport and will reduce the cost of flying for millions of British business and leisure passengers for whom Heathrow is the gateway to the world.
Virgin Atlantic CEO, Shai Weiss said: “Never has the need for effective competition and choice at Heathrow Airport been more evident than during this summer of disruption, which has brought misery for tens thousands of travellers.
“Britain, and those who travel to it, deserve better than this. Air passengers need a choice and Virgin Atlantic is ready to deliver when Heathrow expands.
“Heathrow has been dominated by one airline group for far too long. The third runway is a once in a lifetime opportunity to change the status quo and create a second flag carrier. This would lower fares and give real choice to passengers, as well giving Britain a real opportunity to boost its trade and investment links around the world.
“Changing the way take-off and landing slots are allocated for this unique and vital increase in capacity at the nation’s hub airport will create the right conditions for competition and innovation to thrive.”
2019 has been a year of significant growth for Virgin Atlantic which includes the announcement of three new routes from Heathrow to Tel Aviv, Mumbai and São Paulo. It also formed part of the Connect Airways consortium that recently acquired Flybe and will launch its expanded joint venture with Air France, KLM and Delta by the end of the year.
The latest addition to the airline’s fleet, the Airbus A350, took to the skies this month and follows its announcement in June that it will purchase 14 A330-900neos, meaning that by 2024 Virgin Atlantic will have one of the youngest, cleanest, greenest fleets in the sky.