WestJet partners with AI company Fetcherr

image credit: WestJet

Fetcherr the tech startup that developed the first generative AI pricing, inventory and publishing engine, has announced its partnership with the WestJet Group, Canadian low-cost airline, to implement its Large Market Model (LMM).

Through this partnership, WestJet joins an innovative, global network of airline industry pioneers leveraging Fetcherr’s cutting-edge, generative pricing engine and inventory management technology to enable global market intelligence and fully automate business decisions.

Fetcherr’s LMM is the industry’s first AI-driven market engine that understands market dynamics, precisely forecasts demand and market trends and generates the best market moves based on the predicted actions of all market variables.

The technology enables uniquely granular high-frequency pricing, inventory management and publishing capabilities in one complete system that fully automates processes, from pricing to publishing, to optimize operations, streamline workflow processes by publishing fares in real-time and support revenue generation.

Roy Cohen, CEO and Co-Founder at Fetcherr said: “At Fetcherr, we believe that our generative AI-powered Large Market Model is the key to creating a new blueprint for the airline industry, where innovation, automation and global market intelligence are the catalysts for a deep transformation.

“We are thrilled to work together with WestJet to redefine the airline industry by unlocking its full potential through innovation.”

Fetcherr’s unprecedented LMM is at the forefront of AI-powered market intelligence.

The LMM empowers WestJet to navigate the increasingly complex global economy, and to automate strategic, data-driven micro and macro decisions with a multi-dimensional understanding of the global market, through both granular insights and high-level overviews.

John Weatherill, WestJet Group, Executive Vice-President and Chief Commercial Officer said: “Today’s partnership announcement with Fetcherr is an incredible step forward towards our strategy of leveraging digital transformation opportunities to improve our guest experience and affordability across our operation.

“As we maintain our proud identity as Canada’s low-cost carrier, we are excited to be partnering and investing in Fetcherr’s innovative technology.”