WestJet has appointed former JetBlue executive vice president of operations Jeffrey Martin as chief operating officer and he will join on 24 September 2018 subject to Canadian immigration approval.
He will oversee more than 11,000 WestJetters in WestJet’s flight operations (including the operational control centre), guest experience (contact centre and inflight), airports, technical (maintenance) operations, continuous improvement, and the business strategy and execution of WestJet Encore.
WestJet president and chief executive officer, Ed Sims said: “Jeff is a highly accomplished aviation executive and an outstanding addition to our team.
“As WestJet continues to transform into a global airline, Jeff’s extensive international experience will help ensure our continued success.”
Martin said: “Joining WestJet at this pivotal point in its transformation to a global network airline is such an exciting opportunity. The Boeing 787 Dreamliner is a real game changer to WestJet’s growth as it makes its mark on the world stage.”