Aeroplan and Parkland Join Together to Launch New Loyalty Partnership

posted on 18th April 2023 by Eddie Saunders
Aeroplan and Parkland Join Together to Launch New Loyalty Partnership

Air Canada’s Aeroplan, Canada’s leading travel loyalty program, and Parkland Corporation, the company behind popular Canadian fuel and convenience store brands Chevron, Ultramar, Pioneer, Fas Gas, ON the RUN and Marché Express has announced a new loyalty partnership that will launch in the fall of 2023.

“We are thrilled to come together with the Parkland family of brands to offer Aeroplan members a new way to earn and redeem points in their everyday lives,” said Mark Nasr, President of Aeroplan.

“Our members have long been asking for a fuel partner, and Parkland’s extensive reach across Canada, their best-in-class retail experience, and their investments in low carbon fuels and EV charging infrastructure, make them the perfect fit.”

“Our strategic partnership with Aeroplan unites two great Canadian loyalty programs and propels Parkland’s loyalty and organic growth strategies,” said Parkland Canada President, Ian White.

“Parkland’s purpose is to power journeys, and to partner with Canada’s premier travel loyalty program and largest airline is a natural extension of our customer proposition.

“We are excited to work with Aeroplan to accelerate momentum in our JOURNIE Rewards program and provide our customers with even greater choice and value.”

Together, the Aeroplan and JOURNIE Rewards loyalty programs will have a broader platform to build deeper engagement with millions of members across Canada, providing increased earning and redemption opportunities, greater choice in accessing new benefits, and an unmatched loyalty experience.

More details will be available leading up to the launch in fall of 2023.

Aeroplan offers the ability to earn or redeem points on the world’s largest airline partner network, encompassing over 45 airlines serving about 1,400 destinations across the globe.

Aeroplan members can redeem for flight rewards on any available Air Canada flight, without blackouts or restrictions, and they don’t pay cash surcharges for redemptions.

Aeroplan redemption flights operated by Air Canada are automatically compensated using carbon offsets provided by CHOOOSE, Air Canada’s provider.