The number of Ethiopian Mobile App users has reached one million. With a robust and integrated digital strategy, Ethiopian has set an innovative approach to simplicity and seamless end-to-end customer experience with its user-friendly mobile App.

The multi-award winning global airline launched into a digitization journey with localized service, languages and payment options. Being a pioneering airline in Africa with the inclusion of Alipay and WeChat payment options, the App also features 38 payment options which cater to global customers. Ethiopian Mobile App enables global passengers book, pay, check-in, board as well as enjoy flight status notifications all with a single-window system and a mobile-cloud first strategy.

Mr. Miretab Teklay, Ethiopian IMC Director, said, “In line with Ethiopian digitally connected guest strategy, we have made substantial investment in our digital service to elevate our customers experience with Ethiopian. The digital transformation is incredibly encouraging. The app year-onyear revenue alone has risen 1000%. Currently, all touch points across the customer journey have gone digital. The digital service has helped us create great customer experiences. Our digitally talented technical team is working day and night to leverage emerging technologies including artificial intelligence, IoT, block chain, biometrics and make the app a leading digital platform in the world.”