airBaltic Acquires IATA’s Airline Retailing Maturity Status

posted on 3rd January 2023 by Eddie Saunders
airBaltic Acquires IATA’s Airline Retailing Maturity Status

At the end of December, the Latvian national airline airBaltic has been granted the Airline Retailing Maturity (ARM) status under the ARM Index Program of the International Air Transport Association (IATA).

This certification recognizes that airBaltic uses Shop/Order/Pay/Setup capabilities which are compliant with the standard Enhanced and Simplified Distribution message schema, version 17.2 and the ARM Index Capabilities Verification Guidance.

Eva Plakane, Senior Vice President Revenue Management at airBaltic: “Receiving this certification is a proud moment for airBaltic, as we have joined the community of already 62 airlines which have attained the ARM status.

“It means that our flight offers comply within the standards of the industry and are available for travel retailers in order to make direct ordering.

“We have been purposefully working towards this direction, and thus – we are delighted to become a part of the industry standard setters, maintainers and improvers.”