Etihad Guest, the award-winning loyalty programme of Etihad Airways, and the UAE’s largest bank First Abu Dhabi Bank (FAB), in partnership with Visa, the world leader in digital payments, will launch a sustainably-focused Visa credit card.
The card will reward shoppers for making sustainable choices in their everyday spending habits.
The FAB Etihad Guest Visa Sustainable Card will introduce a series of sustainability-focused benefits that will educate and reward members for making sustainable choices and provide options to offset emissions for their spending.
The partnership is powered by ecolytiq, provider of digital infrastructure for green finance, which will provide the Sustainability-as-a-Service technology to track sustainable spending.
This will support the change of behaviour and issuance of rewards for those making sustainable spending choices.
Through Conscious Choices, Etihad Guest members are rewarded for offsetting their flights with miles, carrying less baggage on board, and purchasing sustainable products in the Reward Shop.
In their daily lives, when not flying, members can also earn Tier Miles by offsetting everyday emissions such as driving, as well as emissions such as cooling your home or cooking your dinner, or by donating miles to a meaningful cause.
Terry Daly, Executive Director Guest Experience, Brand & Marketing, Etihad Airways, said: “We’re delighted to extend our Conscious Choices sustainability offering to consumers and Etihad Guest members by providing more opportunities to reward sustainable lifestyle choices through our partnership with FAB and Visa.
“The FAB Etihad Guest Sustainable Visa Credit Card will allow our members to understand where they can act more sustainably and provide incentives every time they make the sustainable choice in their everyday living and purchasing.”
Futoon Almazrouei, Group Head of Consumer Banking, First Abu Dhabi Bank, said: “FAB is proud of its role as an advocate for sustainability in the region and our track record is a testament to our efforts.
“Our partnership with Etihad on the FAB Etihad Guest Visa Sustainable Card is a natural progression of our journey to date and takes our commitment a step further by encouraging our customers to make more sustainable choices in their everyday life.
“Last year we became the first bank in the region to commit to net-zero greenhouse gases by 2050, in support of the UAE’s commitment to drive progress.
“In addition to the steps, we are taking as a Group to achieve this, we are looking to collaborate and partner with our customers as we work together to create a positive outcome for generations to come.”
Andrew Torre, Visa’s Regional President for Central and Eastern Europe, Middle East and Africa, said: “Sustainability lies at the core of truly inclusive economic growth, and at Visa, we are committed to advancing sustainability within both our business operations and across the payments landscape.
“With the FAB Etihad Guest Sustainable Visa Credit Card, we are pleased to work together to drive sustainable commerce and climate action, while meeting growing demand from cardholders who care passionately about sustainable consumption and living.
“Together with Etihad Guest and FAB, we are proud to announce the first partnership globally leveraging Visa Eco Benefits for a sustainability-focused co-branded credit card program that will help guide and encourage sustainable choices.”
The launch of Etihad Guest Conscious Choices and the FAB Etihad Guest Sustainable Visa Credit Card are the latest initiatives under Etihad’s overarching sustainability ambition to achieve net zero emissions by 2050 and halve 2019 emissions by 2035.