IBS Software, a leading SaaS technology provider for the travel industry, announces that it has reached an agreement with LATAM Airlines Group to implement its iFly Loyalty platform, enabling the airline to manage its loyalty programs from a single modern platform.
iFly Loyalty will also allow LATAM to move away from a traditional, outdated and costly data center infrastructure.
Upon completion of the transformation, IBS Software’s cloud-native iFly Loyalty platform will power the entire technology stack that drives LATAM’s loyalty business.
This new platform will enable LATAM Pass to easily service the frequent flyer’s demand for innovation across multiple channels.
The platform is designed to help airline customers anticipate traveler behavior by giving airlines the ability to turn data into actionable insights.
It can help loyalty programs capitalize on changing patterns of behavior by delivering the power to quickly reconfigure and adjust their offerings as needs change, rather than rely on time intensive and resource intensive customization.
“We work day in and day out to improve our customers’ travel experience and the agreement we reached with IBS Software will allow us to accelerate our digital transformation processes and provide a faster and more efficient service to our passengers,” said Ralph Piket, LATAM Pass VP.
“As industry leaders, we are fortunate enough to be in a position to help some of the world’s biggest airlines navigate their way out of this crisis,” said Marcus Puffer, VP and head of loyalty management solutions, IBS Software.
“Working together with LATAM Airlines to move LATAM Pass to the iFly Loyalty platform we will jointly complete a significant milestone to evolve LATAM’s loyalty businesses into a significant contributor to the commercial recovery.
“And through our shared passion for unique customer experiences we will support LATAM developing and delivering new features to their LATAM Pass members.”