JetBlue Prepares its Business for a New Climate Reality

posted on 6th January 2020 by Eddie Saunders
JetBlue Prepares its Business for a New Climate Reality

JetBlue today announced that it will offset carbon dioxide emissions (CO2) from jet fuel for all domestic JetBlue flights beginning in July 2020, making it the first major U.S. airline to take this critical and measurable step toward reducing its contribution to global warming. JetBlue also announced plans to start flying with sustainable aviation fuel in mid-2020 on flights from San Francisco International Airport.

As part of the airline’s plan to prepare for a changing climate, these commitments underscore JetBlue’s long-term strategy to ensure a more sustainable business for crewmembers, customers, shareholders and communities served by JetBlue. The efforts also build on the airline’s existing programs like investments in fuel-saving technologies and aircraft, as well as advocating for a more fuel-efficient air traffic control system that would reduce emissions from flying.

Air travel connects people and cultures, and supports a global economy, yet we must act to limit this critical industry’s contributions to climate change,” said Robin Hayes, chief executive officer, JetBlue. “We reduce where we can and offset where we can’t. By offsetting all of our domestic flying, we’re preparing our business for the lower-carbon economy that aviation – and all sectors – must plan for.”

JetBlue will continue to partner with Carbonfund.org—a leading U.S. based nonprofit carbon reduction and climate solutions organization. Since 2008, JetBlue has already offset more than 2.6 billion pounds of CO2 emissions in partnership with Carbonfund.org. JetBlue’s new carbon offsetting partners now also include established experts in the space – EcoAct and South Pole.

When projects that reduce CO₂ emissions are developed, every ton of emissions reduced results in the creation of one carbon offset or carbon credit. A carbon credit is a tradeable certificate that represents the avoidance or removal of one ton of carbon dioxide emissions. Buying carbon credits means investing in emission reduction projects that require carbon offsetting financing in order to take place.

The airline industry is one of the few industries that has collectively committed to an international emissions reduction goal,” said Hayes. “Air travel brings so much good to the world and JetBlue has always been about making our essential industry better. Carbon offsetting is a bridge to, not a silver bullet for, a lower carbon future. Reducing and mitigating our greenhouse gas emissions is a fundamental aspect of our business plan and our mission to inspire humanity.”