SAA and Emirates expand commercial relationship with enhanced codeshare agreement

posted on 19th December 2018 by Justin Burns
SAA and Emirates expand commercial relationship with enhanced codeshare agreement

South African Airways (SAA) and Emirates are expanding their commercial relationship with enhancements to a codeshare agreement, opening up new destinations for both their customers.

The two airlines have signed an enhanced commercial partnership, which will see the relationship between them grow and strengthen their successful codeshare agreement signed in 1997, across a wide spectrum of commercial and customer touch points.

In 2017/18, the codeshare between SAA and Emirates saw approximately 90,000 passengers benefit from seamless travel and greater connectivity.

SAA chief executive officer, Vuyani Jarana said: “This agreement marks a significant forward step in the execution of our strategy and in transforming our business.  It will enable us to explore and leverage synergies between ourselves in a much more enhanced relationship of mutual benefit.

“Our route network and that of Emirates complement one another. The expansion of our commercial relationship will further strengthen key focus areas of the implementation of our turnaround plan.”

Emirates launched operations to South Africa in 1995 with flights between Dubai and Johannesburg. The relationship between SAA and Emirates spans over 20 years dating back to June 1997 with the signing of Emirates’ first ever codeshare agreement, whereby the SAA code started to appear on flights operated by Emirates to Dubai.

Emirates president, Sir Tim Clark said: “We remain deeply committed to our decades-long relationship with SAA, and the forthcoming expansion of our codeshare agreement is an exciting development and a significant milestone in our history in South Africa.

“We have seen great success with the codeshare agreement, having enabled greater connectivity to both SAA and Emirates customers, by offering more choice, flexibility and ease of connections to a wide range of cities via Dubai and across more points in Southern Africa.

“Increasing the scope of our agreement underpins the strong bonds we share with SAA and our belief that this enhanced partnership will enable further success and gain to the airlines and their customers.”

SAA offers customers seats on the eight daily flights operated by Emirates between South Africa and Dubai (four daily flights from Johannesburg including its A380 aircraft, three daily flights from Cape Town and one daily flight from Durban). The enhanced agreement means the codeshare will be expanded across both carriers’ networks.

The two airlines said they will work towards bringing more synergies in their respective route network, customer touch points, cargo services and flight schedules to enable seamless connectivity and enhance passenger flows. Connectivity will be improved by adjusting connecting times through Johannesburg, with a special focus on popular regional markets.

The airlines will separately work on other areas of bilateral cooperation and an exchange of best practices across multiple airline functions.