Sabre Corporation, the leading software and technology company that powers the global travel industry, has announced a new partnership with Taiwan’s newest carrier, STARLUX Airlines. The long-term agreement to connect to Sabre’s GDS platform, will provide the airline access to Sabre’s rich global travel marketplace, comprising over 425,000 travel agents worldwide; supporting the carrier as it aims to become a leading luxury, full-service boutique carrier within the Asia Pacific region and beyond.
“STARLUX Airlines has ambitious plans for the future and, as such, it is vital that we leverage the right partners that support our business objectives,” said Glenn Chai, CEO of STARLUX Airlines.
“As we aspire to differentiate ourselves from other airlines in the market and set our strategic vision into motion, it is essential that we partner with industry leaders whose knowledge, expertise, extensive network, local market support and strong market presence will provide us with a clear, competitive advantage within the region and across the globe. Onboarding Sabre’s global distribution platform will be essential to our success by expanding our footprint globally and will ensure that leading travel management companies and travel agencies specialising in high-yield fares have access to STARLUX’s premium content offering,” Glenn Chai added.
With its inaugural flights to Penang (Malaysia), Da Nang (Vietnam), and Macau (China) having taken off in January, STARLUX Airlines aims to grow its passengers amid extensive plans to grow its fleet and unveil new destinations throughout Asia and North America over the coming years. In addition to providing the carrier with the ability to market and feature its content to Sabre’s extensive global network of travel agents, the agreement will also give STARLUX the capacity to leverage a wide range of services under the Sabre GDS to promote, personalize and sell its products to travel management companies, corporate travel departments and travel agents around the world.
“Sabre is thrilled to support STARLUX Airlines as they launch and grow their global operations. In addition to supporting long-established airlines with leading technology solutions, we are pleased to reaffirm our continued commitment to any new carriers joining the industry,” said Dasha Kuksenko, vice president, regional general manager – North Asia of Sabre Travel Solutions.
“Our deep market expertise – coupled with our strong global presence – will benefit STARLUX Airlines as they gain access to a rich network of local and international travel agents. We are confident that our platform will play an instrumental role as the carrier forges ahead with its plans to target the luxury travel market in Asia, and beyond,” she added.