By Edward Robertson
SWISS has signed a new deal with gategroup partners to provide catering for its flights.
The catering, equipment and food services provider will now supply the airline with chocolate and patisserie from its Confiserie Sprüngli brand on a daily basis for the new SWISS Saveurs menu served in economy class.
Gategroup chief commercial and operating officer Federico Germani said: “Collaborations between popular local brands and airlines have become increasingly trendy in the past few years.
“They bring brand recognition and satisfaction to passengers who might otherwise be feeling isolated from their familiar comforts.”
“Preparing food for flight is an involved process that requires specialized knowledge and equipment. As leaders in the field, gategroup’s experts optimize the food production, including the weight and shape of its packaging, and ensure it is produced and delivered to SWISS’ exacting standards.
“At gategroup, we use our expertise in aviation food service and menu optimization to ensure that the products are packaged, stored and delivered correctly and that each passenger receives the gastronomic experience that they expect – regardless of the altitude.”
Head of SWISS brand experience Caroline Drischel said: “We are very grateful that we can rely on the expertise and experience of our trusted long-term partner gategroup when launching our new SWISS Saveurs culinary menu with the Confiserie Sprüngli.
“Thanks to the collaboration with gategroup and Confiserie Sprüngli we will be able to offer our economy class customers on European flights an entire new level of culinary excellence with fresh and top quality meals and snacks.”