Today on Pink Shirt Day, Swoop is calling on Canadians to #LiftEachOtherUp through an exciting social media campaign in support of anti-bullying initiatives. Canada’s ultra-low fare airline is partnering with CKNW Kids’ Fund’s Pink Shirt Day and donating $20,000 to programs supporting children’s healthy self-esteem across Canada.
“We are thrilled to be the official social media sponsor of Pink Shirt Day, helping to create positive spaces where people can say ‘no’ to bullying behaviour and say ‘yes’ to encouraging and supporting each other,” says Steven Greenway, President, Swoop.
“Pink Shirt Day is a powerful day to highlight the importance of compassion and how kind words and small actions can have meaningful impacts in our communities.”
Today, on Pink Shirt Day, social media posts across Facebook, Twitter and Instagram will be posted by FlySwoop and Pink Shirt Day that will encourage viewers to like, comment, share and retweet. For every cumulative engagement on the posts, Swoop will donate $1 to anti-bullying initiatives, up to $20,000. Canadians are asked to share these posts using the #LiftEachOtherUp hashtag.
“Since 2008, Pink Shirt Day has raised more than $2.3 million to support youth anti-bullying programs throughout Western Canada, sending a strong message that we care,” says Sara Dubois-Phillips, Executive Director of the CKNW Kids’ Fund.
“Often, this one day can start conversations and raise awareness which can be a big step towards healing and helping. We are excited for Swoop to be joining us, demonstrating the power of positive and encouraging behavior.”
Pink Shirt Day has grown from a small group of Canadians to an internationally recognized movement, seeing global partners come together, wearing pink to affirm that we, as a society, will not tolerate bullying anywhere. Canadians are encouraged to join Swoop in practicing kindness and wearing pink to symbolize that bullying doesn’t belong in our communities.
Today, all Swoop employees will wear custom pink shirts to go along with their already pink wardrobes to show their support for this initiative.